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CLEVELAND – Sherwin-Williams has unveiled its 2024 Industrial Wood ColorMix, which is designed to complement its residential trends released in August, syncing the wood finishes to wall paint to create a complete color offering.
Four new palettes — Nature Inspired, Energetic Creativity, Serene Harmony and Dramatic Moods — are designed to influence product development and emerging styles within the wood finishing industry.
“Our new collection provides the perfect balance to other residential trends,” said Maggie O’Hare, Sherwin-Williams senior manager of color and design. “Our customers in the industrial wood market want to know that what they are selling will complement other design choices in their customer’s homes, so we simplified the situation by factoring that in from the get-go.”
“A finish can make or break a product — whether that be cabinets, furniture or any other wood item — so by looking at trends, we have a better understanding of what’s ahead for the industry, and we can add value for our customers,” said Eric Crosby, Sherwin-Williams’ material and finishes expert. “We understand our customers’ businesses and that they have a lead time they need to plan for; by letting them know the upcoming trends, they can design and manufacture products that will hit the market at the right time.”
