Sponsored Content – Furniture Today https://www.furnituretoday.com Mon, 23 Oct 2023 14:29:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.furnituretoday.com/wp-content/uploads/2019/02/favicon.png Sponsored Content – Furniture Today https://www.furnituretoday.com 32 32 How to Boost Your Approval Rates and Minimize Declines with Second-Look Financing https://www.furnituretoday.com/business-news/how-to-boost-your-approval-rates-and-minimize-declines-with-second-look-financing/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Concora%20Credit&utm_term=October2023&utm_content=how-to-boost Sat, 21 Oct 2023 15:59:15 +0000 https://www.furnituretoday.com/?p=310024 Boosting approval rates and minimizing declines is a top priority for many merchants. After all, it directly impacts revenue and customer satisfaction. But what can retailers do to get more credit approvals? Let’s explore how to enhance your retail financing approval rates by examining the evaluation of credit and risk profiles by lenders, identifying common […]

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Concora Credit

Boosting approval rates and minimizing declines is a top priority for many merchants. After all, it directly impacts revenue and customer satisfaction. But what can retailers do to get more credit approvals? Let’s explore how to enhance your retail financing approval rates by examining the evaluation of credit and risk profiles by lenders, identifying common reasons for declines, and the importance of providing diverse financing options to your customers.

 

Understanding the Credit and Risk Profile Evaluation

Before we dig into strategies to improve approval rates, it’s crucial to understand how lenders evaluate credit and risk profiles. Lenders use a combination of factors to assess an applicant’s creditworthiness, including credit scores, income, employment history, and debt-to-income ratio. A higher credit score and stable financial history typically translate to a better chance of approval.

But what can you do when a primary declines an application? This is where secondary financing, such as Concora Credit, can play a pivotal role. By partnering with a reputable secondary financing provider, merchants can offer financing options to a wider range of customers, including those with less-than-perfect credit scores.

Common Reasons for Declines

To boost approval rates, identifying and addressing common reasons for merchant financing declines is essential. Here are some of the most prevalent issues:

1. Low Credit Scores: One of the primary reasons for financing declines is low credit scores. Many customers, especially younger ones, may not have established credit histories, leading to automatic declines.

2. Insufficient Income: Lenders often require applicants to meet minimum income thresholds. If a customer’s income falls below these requirements, their application will likely decline.

3. High Debt-to-Income Ratio: A high level of existing debt relative to income can signal increased risk to lenders. Customers with excessive debt may face financing declines.

4. Incomplete or Inaccurate Information: Simple application process errors, such as incorrect information or missing details, can lead to a decline.

5.Industry-Related Risk: Some industries are perceived as riskier by lenders. If your business falls into a high-risk category, securing financing for your customers may be more challenging.

Strategies to Boost Approval Rates

Now that we’ve identified common reasons for declines, let’s explore strategies to boost your approval rates effectively:

1. Offer a Range of Financing Options: One of the most effective ways to increase approval rates is by providing various financing options. This allows you to cater to a broader customer base, including those with lower credit scores.

2. Partner with a Secondary Financing Provider: Collaborating with a trusted secondary financing provider like Concora Credit can significantly enhance your approval rates. Secondary financing specializes in offering solutions for customers with diverse credit profiles, expanding your approval capabilities.

3. Streamline the Application Process: Simplify and streamline your financing application process. Ensure it is user-friendly and straightforward, reducing the chances of errors or incomplete submissions.

4. Educate Your Staff: Train your staff to effectively communicate the financing options available to customers. Knowledgeable staff can increase the likelihood of customers deciding to apply for credit.

5. Implement Risk Mitigation Strategies: Work with financing providers to develop risk mitigation strategies tailored to your business. These strategies can help minimize the perceived risk associated with your industry.

Wrap Up

Boosting approval rates and minimizing declines in consumer financing is a critical objective for businesses seeking to grow and thrive. By understanding the evaluation process of credit and risk profiles, addressing common reasons for declines, and implementing effective strategies, you can increase your approval rates and provide valuable financing options to a broader customer base.

At Concora Credit, we specialize in secondary financing solutions that empower merchants to offer financing to a wider range of customers. Partnering with Concora Credit can be a pivotal step toward achieving your approval rate goals. Remember, a well-rounded approach to financing and a commitment to customer satisfaction can lead to higher revenue and long-term success in consumer financing.

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Concora Credit is a service provider that works with third-party lending institutions to provide lending solutions for merchants. This article is for informational purposes only. To make sure that any information or suggestions in this blog fit your particular circumstances, you should consult with a financial professional before acting on any suggestions or information that we provide.

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Understanding today’s furniture shoppers: Insights and opportunities for furniture retailers https://www.furnituretoday.com/business-news/understanding-todays-furniture-shoppers-insights-and-opportunities-for-furniture-retailers/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Snap%20Finance&utm_term=October2023&utm_content=understanding-todays-furniture Mon, 16 Oct 2023 04:01:16 +0000 https://www.furnituretoday.com/?p=309048 As a furniture retailer, understanding your customer base is crucial. The preferences and behaviors of today’s furniture shoppers are reshaping the industry, presenting new opportunities for retailers who can adapt to their needs. From demographics to purchasing patterns, here are five crucial insights that every furniture store owner should know.   1. Who are today’s […]

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As a furniture retailer, understanding your customer base is crucial. The preferences and behaviors of today’s furniture shoppers are reshaping the industry, presenting new opportunities for retailers who can adapt to their needs. From demographics to purchasing patterns, here are five crucial insights that every furniture store owner should know.

 

1. Who are today’s furniture shoppers?

Recent data shows that younger generations account for a significant portion of furniture purchases, with 7 out of 10 purchases made by Gen Z and millennials. The average furniture consumer also has an income of $50-75K. Additionally, 51% of furniture purchases are solo decisions made by women. It’s also interesting to note that the majority of purchasers (70%) don’t have children in household – 47% have two adults with no children at home, while 25% are single adult households.

If you want to cater to these shoppers, consider incorporating convenience, customization, and affordability into your marketing strategies and product offerings, as these features tend to appeal to younger generations. You could also ensure your retail environment is inviting and inclusive, targeting both men and women, especially since women make more than half of the buying decisions.

2. Where do furniture shoppers prefer to shop?

Today’s furniture shopper is a mix of digital and physical. While 43% of consumers shopped online for furniture in 2022, a substantial portion still prefer the tactile experience of brick-and-mortar stores. On average, shoppers visit around 5.5 physical stores before making a purchase decision. This highlights the importance of creating engaging in-store experiences while also maintaining an effective online presence. Striking a balance between online convenience and an appealing in-store experience can greatly enhance your bottom line.

3. Where do furniture shoppers live?

More than half (57%) of furniture shoppers have recently purchased a home or are in the process of buying one. What’s more, 40% of purchases come from individuals who have lived at their current address for five years or more. These two demographics are likely to invest in larger, long-term pieces. On the other hand, recent research shows that 85% of renters prioritize cost when shopping for furniture, compared to 74% of homeowners.

If you want to appeal to these customer segments, consider offering a range of products at different price points. For the budget-conscious renter, offer affordable yet stylish pieces. For new homeowners or long-term residents looking to invest in quality furniture, provide premium options.

4. What are furniture shoppers planning to buy in 2023?

According to Consumer Insights Now, sofas top the list, with 40% of shoppers planning to buy one in 2023. This is followed by area rugs (29%), mattresses and occasional tables (23% each), recliners (22%), primary bedroom furniture (21%), and office furniture (15%).

To capitalize on these trends, ensure your inventory reflects what shoppers are seeking. Stock up on popular items and consider offering package deals or discounts on complementary items, like a sofa and area rug combo.

5. What impacts their purchasing decision?

Reviews play a significant role in the buying process, with 19% of all furniture shoppers and 40% of Gen Z shoppers always reading reviews. Maintaining a strong online presence with positive customer testimonials and reviews can make all the difference.

Additionally, providing accessible financing options can be an incredible driving force for higher sales and enhanced customer satisfaction. In fact, 27% of shoppers prioritize affordable, easy financing options. Financing can be particularly beneficial for Gen Z and millennial shoppers, who may not have large amounts of disposable income but are willing to make regular payments over time.

The power of insight

In the ever-evolving landscape of furniture retail, understanding the nuances of today’s shoppers is key to thriving in a competitive market. By leveraging these insights, you’ll be well-positioned to meet the needs of different demographics, drive higher sales, and cement customer loyalty.

Snap Finance can unlock more sales for your furniture business

Want a financing partner that’s fully invested in the success of your furniture business? Snap’s lease-to-own financing can open the door to higher traffic and more closed sales at higher amounts. Visit snapfinance.com/become-a-partner to learn more on how becoming a Snap Partner can take your business to new heights.

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‘Feeling at Home” Theme for HTL Group This Market https://www.furnituretoday.com/business-news/feeling-at-home-theme-for-htl-group-this-market/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=HTL%20FURNITURE,%20INC.&utm_term=October2023&utm_content=%e2%80%98feeling-at-home%e2%80%9d Mon, 09 Oct 2023 04:01:57 +0000 https://www.furnituretoday.com/?p=308949 It’s not always easy to get comfortable during High Point Furniture Market but the HTL Group is out to change that at this month’s event. “Feeling at home captures the versatility that is the key theme of the new collection, showcasing products that redefine contemporary styles in an innovative manner,” the company said in previewing […]

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It’s not always easy to get comfortable during High Point Furniture Market but the HTL Group is out to change that at this month’s event.

“Feeling at home captures the versatility that is the key theme of the new collection, showcasing products that redefine contemporary styles in an innovative manner,” the company said in previewing its market introductions. “Thanks to HTL Group’s experience in interpreting furniture trends for over 47 years and the input from creative designers, the collection features a fresh perspective on upholstered furniture.”

Comfort is definitely the watchword across the company’s five brands which are produced in China, India and Italy, making HTL one of the few resources that can offer uninterrupted deliveries regardless of political, weather-related and supply chain issues.

Across its brand portfolio – which features Domicil, Fabbrica, Corium and Relaxstudio as well as the HTL label – it will show “hundreds of timeless designs and collections, an endless choice of colorways, and varying textural finishes.” Highlights of its fall market introductions include:

  • Cinematic Comfort, with home theater configurations paired with smart consoles and other tech-friendly features that make for seamless movie-watching experiences.
  • Relax Chairs, featuring the latest motorized and manual recliner models with multiple adjustments for both comfort and various sizes.
  • Freedom With Style, offering the latest in stationery sofa lift-up mechanisms allowing for freedom to choose between two different heights for complete flexibility for every need.
  • Artisanal Euro Motion, featuring the “reinvention of HTL’s Euromotion styles that showcase handcrafted details like tufting and double-needle stitching.
  • Integrated Technology that goes beyond just the ultimate recliner to feature heated seats, memory functions and smart consoles.
  • Stocking Program, another new service from HTL that offers a targeted collection of styles across multiple styles.

HTL Group is ready to engage and inspire visitors at our showroom at 305 North Main Street, just off the intersection with East English Road,” the company said in inviting dealers to visit. “Our five distinct brands serve as a testament to the brand’s commitment to innovation and creativity, elevating the concept of ‘feeling at home’ to new heights.”

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VIFA EXPO 2024 – VIETNAM’S 16 YEARS OF PRESTIGE FAIR – SET NEW DATES IN LATE FEBRUARY, 2024 https://www.furnituretoday.com/business-news/vifa-expo-2024-vietnams-16-years-of-prestige-fair-set-new-dates-in-late-february-2024/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=LIEN%20MINH%20COMPANY&utm_term=October2023&utm_content=vifa-expo-2024 Mon, 02 Oct 2023 04:01:56 +0000 https://www.furnituretoday.com/?p=308855 VIFA EXPO 2024 will take place on NEW DATES: FEBRUARY 26 – 29, 2024 and at NEW VENUE: SKY EXPO VIETNAM, District 12, HCMC, Vietnam. With new dates and new venue, VIFA EXPO 2024 promises to bring many new opportunities for international buyers to expand their connections and discover quality furniture products and sources from […]

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VIFA EXPO 2024 will take place on NEW DATES: FEBRUARY 26 – 29, 2024 and at NEW VENUE: SKY EXPO VIETNAM, District 12, HCMC, Vietnam. With new dates and new venue, VIFA EXPO 2024 promises to bring many new opportunities for international buyers to expand their connections and discover quality furniture products and sources from Vietnam and Southeast Asia as well.

Especially, VIFA EXPO 2024 is the pioneer fair in Asia’s largest international furniture fair chain including VIFA EXPO Vietnam (Feb 26-29), IFEX Indonesia (Feb 29 – Mar 3), MIFF Malaysia (Mar 01-04), EFE Malaysia (Mar 05 – 08), CIFF China (Mar 18 – 21 & Mar 28 – 31), with the 3 highlighted fairs at the beginning of the chain: VIFA EXPO – IFEX – MIFF which will help international buyers easily move between 3 countries.

Besides, VIFA EXPO 2024 will provide many exclusive programs to support international buyers in transportation and accommodation as well as factory visit tours, to help buyers easily visit the show and the exhibitors’ factories.

After 14 editions, VIFA EXPO 2024 will converge reputable manufacturers and sources with quality wood and furniture, handicraft & home décor products that satisfy all international export standards.

For more information, please visit: www.vifafair.com/home

Or contact:

LIEN MINH COMPANY

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Mr. and Mrs. Howard Embrace Coastal Modern Influences and Explore Turkish Revival at High Point Market https://www.furnituretoday.com/business-news/mr-and-mrs-howard-embrace-coastal-modern-influences-and-explore-turkish-revival-at-high-point-market/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Mr%20&%20Mrs%20Howard&utm_term=September2023&utm_content=mr-and-mrs Thu, 21 Sep 2023 13:35:41 +0000 https://www.furnituretoday.com/?p=308516 Mr. and Mrs. Howard for Sherrill Furniture, the dynamic collaboration between designers Jim and Phoebe Howard, is set to captivate audiences at the highly anticipated fall 2023 High Point Furniture Market. Renowned for its beautiful design fusion of traditional and contemporary sensibilities, grounded in timeless theory, the brand introduces its latest collection, Nellie Jane for […]

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Mr. and Mrs. Howard for Sherrill Furniture, the dynamic collaboration between designers Jim and Phoebe Howard, is set to captivate audiences at the highly anticipated fall 2023 High Point Furniture Market. Renowned for its beautiful design fusion of traditional and contemporary sensibilities, grounded in timeless theory, the brand introduces its latest collection, Nellie Jane for Mr. and Mrs. Howard, featuring pieces inspired by the Turkish Revival style.

Mr. and Mrs. Howard for Sherrill Furniture continues to push boundaries with trendsetting elements that redefine furniture aesthetics. Their new introduction this season showcases interesting shapes, embodying the spirit of creativity and uniqueness. These shapes infuse character and personality into every piece, inviting individuals to embrace design with an open perspective.

Timeless Style, Modern Sensibility: Mr. & Mrs. Howard Celebrate a Decade of Inspired Design

Jim and Phoebe Howard have been reimagining traditional silhouettes with a fresh perspective for a decade now, and their namesake collection for Sherrill Furniture is a testament to their timeless style and modern sensibility. To mark this momentous milestone, the Howards and Steele Marcoux, editor in chief of Veranda, are throwing the ultimate Friday night party on Oct. 13 at 5 p.m. in the Sherrill High Point Showroom at 315 Fred Alexander Place. If you’re there, you’re invited! The brand does ask that you RSVP by Oct 9th at www.sherrillevents.com.

The Mr. & Mrs. Howard Collection for Sherrill Furniture is known for its timeless traditionalism. The Howards find inspiration in the most iconic eras of design, from Art Deco to Hollywood Regency, then tailor their pieces with a modern sensibility. Lately, they’ve turned their discerning eye to French classics, releasing a barrel chair suitable for Louis XV and a white oak desk with clean lines.

The Howards’ latest introductions are a tribute to the timeless elegance of French design. The pieces in the collection consist of high-quality materials and craftsmanship, and they’re sure to add a touch of sophistication to any home.

Their latest collection, Nellie Jane for Mr. and Mrs. Howard, is a collaboration between the Howards and their daughter, Nellie Jane Ossi, a talented interior designer. The pieces in the collection draw inspiration from Nellie Jane’s love of classic design with a modern twist. A fast favorite is the Phoebe Armless Loveseat, with its elegant ruffle and luxurious style.

The Nellie Jane for Mr. and Mrs. Howard Collection is a testament to Nellie’s ability to draw inspiration from diverse cultures. This year, Market goers will witness the unveiling of pieces inspired by the Turkish Revival style. The collection boasts intricate details, rich colors, and captivating patterns, paying homage to the elegance of Turkish design history.

A Decade of Inspired Design

The Mr. & Mrs. Howard collection is full of personality and charm. It is a celebration of style, both timeless and modern. No matter what your style is, there’s something in the Mr. & Mrs. Howard collection for everyone.

 

Jim and Phoebe Howard have been designing together for over 10 years, and their passion for timeless style and modern sensibility is evident in every piece they create. The Mr. & Mrs. Howard collection is a celebration of their decade with Sherrill Furniture, and it’s sure to continue to inspire for many years to come.

A Toast to Ten Years

The Mr. & Mrs. Howard collection is a celebration of timeless style and inspired design. Congratulations to Jim and Phoebe Howard on their 10th anniversary with Sherrill Furniture!

On Friday, October 13, at 5 p.m., Veranda’s Steele Marcoux is honoring Jim and Phoebe Howard for their first decade with Sherrill Furniture. Be sure to stop by Sherrill’s second-floor showroom at High Point Market for a relaxed evening of mingling and well wishes—and don’t forget to take a peek at the delightful new pieces in the collection while you’re there! It’s sure to be a night to remember!

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DOREL HOME AND THE NOVOGRATZ CELEBRATE SUCCESSFUL DECADE-LONG PARTNERSHIP WITH LIMITED EDITION COLLECTION https://www.furnituretoday.com/business-news/dorel-home-and-the-novogratz-celebrate-successful-decade-long-partnership-with-limited-edition-collection/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=DOREL%20HOME%20PRODUCTS&utm_term=September2023&utm_content=dorel-home-and Mon, 11 Sep 2023 04:01:31 +0000 https://www.furnituretoday.com/?p=307870 More than ten years have passed since Dorel Home first partnered with Bob and Cortney Novogratz on a small design project that would grow into the company’s longest and most successful licensed collection and partnership: The Novogratz. This Market in High Point (Oct. 14-18), Dorel Home is celebrating the highly collaborative, decade-long effort with the […]

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More than ten years have passed since Dorel Home first partnered with Bob and Cortney Novogratz on a small design project that would grow into the company’s longest and most successful licensed collection and partnership: The Novogratz.

This Market in High Point (Oct. 14-18), Dorel Home is celebrating the highly collaborative, decade-long effort with the famed husband-and-wife design team with a special, limited-edition collection that offers colorful updates to their most sought-after products.

Like the designs that have come before, the latest introductions combine the designers’ uninhibited sense of style with boutique-inspired furnishings that are budget-friendly, built to last and created with the modern family in mind. In fact, the new additions were inspired by The Novogratz’ Waverly Place home, notable for its splashes of stand-out color and family friendly vibe. Some, like the new Waverly Fireplace in a showstopping mustard yellow, are in fact drawn directly from the designers’ own living space.

“To say we’ve enjoyed great success throughout this decade-long partnership is a bit of an understatement,” said Dorel Home Vice President of Global Brand Partnerships Claudia Grundman. “The Novogratz team is truly a dream partner, and we credit a lot of the success in achieving this major milestone to the fact that Cortney and Bob are involved in every aspect of the business from product development to sales and marketing. They represent our most successful licensing partnership ever and we couldn’t ask for better.”

Based in New York City and Los Angeles, Robert, and Cortney Novogratz, known collectively as The Novogratz, have been designing residences, boutique hotels, pop-ups and more for more than 25 years and gained fame alongside their family as the stars of Bravo’s 9 by Design and HGTV’s Home by Novogratz. The authors of a number of best-selling design books are also the creative force behind Dorel Home’s licensed The Novogratz Collection, which has grown to include furniture pieces for every room of the home, as well as the outdoors.

“Time truly flies when you’re having fun, and nowhere is this sentiment more evident than in our remarkable 10-year partnership with Dorel Home,” said Bob and Cortney Novogratz. “It all started with two futons and a single metal bed, and it has since grown into a significant success with the realm of furniture design, boasting an impressive collection of over 900 SKUs.”

Indeed, the brand has steadily grown in popularity across North America and is now expanding into the European market. “This achievement stands as a testament to the power of teamwork, and a big thanks goes to the remarkable CEO of Dorel, Norman Braunstein, for his leadership. We’d also like to extend our heartfelt gratitude to each team member from DHP, Ameriwood, and Cosco who have been integral to our success over the past 10 years. Their dedication, hard work, and collaboration have played an indispensable role in bringing us to this milestone. We look forward to many more years of continued success and partnership!”

Explore the entire collection and more in Dorel’s High Point showrooms, 8N and 9A, in the Commerce & Design (C&D) Building.

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Do you want to cut your utility bills? Do you want to reduce the amount of production waste currently landfilled? Do you want to save money while being an environmentally conscious manufacturer? https://www.furnituretoday.com/business-news/do-you-want-to-cut-your-utility-bills-do-you-want-to-reduce-the-amount-of-production-waste-currently-landfilled-do-you-want-to-save-money-while-being-an-environmentally-conscious-manufacturer/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Mattress%20Recycling%20Council&utm_term=September2023&utm_content=do-you-want Mon, 04 Sep 2023 04:01:17 +0000 https://www.furnituretoday.com/?p=307641 Join the four California mattress manufacturing plants that have earned the Sleep Products Sustainability Program certification and others currently working to certify their facilities. The Mattress Recycling Council introduced SP2 as a path for manufacturers to build mattresses more efficiently while reducing their environmental impact. SP2 provides a third-party review and certification of a manufacturer’s […]

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Join the four California mattress manufacturing plants that have earned the Sleep Products Sustainability Program certification and others currently working to certify their facilities.

The Mattress Recycling Council introduced SP2 as a path for manufacturers to build mattresses more efficiently while reducing their environmental impact. SP2 provides a third-party review and certification of a manufacturer’s efforts to make a mattress in a more sustainable manner.

The certified plants have already cut their waste and energy bills dramatically by implementing SP2’s continuous improvement process to reduce waste, increase recycling, and save energy.

MRC is offering this free, voluntary program to mattress manufacturers with California facilities. This is a manufacturing plant certification, not company-wide or product certification. SP2 establishes a management system for continuous improvement to identify steps to reduce environmental impacts, establish best practices, and define metrics to track progress.

SP2 offers each participating facility individualized training to advance their sustainability program wherever it currently is, whether just starting or going from “good” to “great”.

SP2 is not a complicated system to implement. Instead, it brings your existing efforts together and is intended to be simple to set up and simple to sustain the momentum. SP2 can also serve as a foundation for pursuing other certifications like TRUE Zero Waste or ISO 14001.

Visit the SP2 website to learn more about the program and review case studies.

https://mattressrecyclingcouncil.org/sp2/

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Sound Sleep Products newest innovation, Sound Sleep Sport, is enticing the active consumer and exceeding expectations. https://www.furnituretoday.com/business-news/sound-sleep-products-newest-innovation-sound-sleep-sport-is-enticing-the-active-consumer-and-exceeding-expectations/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Sound%20Sleep&utm_term=August2023&utm_content=sound-sleep-products Mon, 28 Aug 2023 04:01:24 +0000 https://www.furnituretoday.com/?p=307374 Sound Sleep Products has launched their latest innovation from the creative genius of John Larsen and Jim VanLear.  The Sound Sleep Sport brand has delivered outstanding results, encouraging consumer feedback, and is on track to be the fastest growing brand in the company’s portfolio.  These results can be attributed to 3 key differentiating factors: innovation, […]

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Sound Sleep Products has launched their latest innovation from the creative genius of John Larsen and Jim VanLear.  The Sound Sleep Sport brand has delivered outstanding results, encouraging consumer feedback, and is on track to be the fastest growing brand in the company’s portfolio.  These results can be attributed to 3 key differentiating factors: innovation, targeted marketing support and a passion for building a community of well rested sleepers.  All these elements combine to create a devoted following of vocal raving fans.

 

Innovation has led the development.

John Larsen (CEO) has always focused on creating new ways to improve mattress quality and performance.  In Sound Sleep Sport, he joined forces with Jim VanLear (COO) to create a product specifically designed for active lifestyle consumers. The needs of these consumers are unique and can be overlooked by traditional product offerings.  The Sound Sleep Sport mattress assortment specifically promotes muscle rest, recovery, and rejuvenation.  Jim’s extensive experience working with innovative Gel technologies brought forward his latest creation, AGT (Advanced Gel Technology) as a key component of Sound Sleep Sport.  This unique gel chemistry and patent-pending design create a sleep surface that has a gel structure centered specifically for both full body support and total surface airflow.  The unique design dissipates heat for a cool, comfortable and restorative sleep. The mattress promotes muscle rest and recovery. There are many other features detailed on the Sound Sleep Sport website https://soundsleepsport.com/.  All these features are designed to provide the key product benefits: Refresh, Restore and Rejuvenate.

Targeted Marketing has led the way.

The support of the brand was largely built by Senior Marketing Specialist, Paiton Boyd.  From the website design to the social media presence the messaging is clear for every consumer imprint.  Sound Sleep Sport is designed to help the active consumer experience a restful sleep, waking restored and refreshed.  A focused approach was developed by the Sound Sleep Sport team to create advertising in specific targeted markets with the intent to drive customers directly to the store doors that feature Sound Sleep Sport.  In addition to these efforts, Paiton has recently put together an extensive program to expand Sound Sleep Sport’s presence on social media.   As a result, the brand has developed a significant following of raving fans on Instagram – and the numbers continue to grow at a rapid pace.

Raving Fans of Sound Sleep Sport have led the charge.

All efforts are targeted to ensure that the folks that support the brand or have purchased the mattress are raving fans of Sound Sleep Sport.  The grass roots effort has created a loyal following among retailers, associates, and consumers alike.  The feedback from all stakeholders has been that the product is very well received, easy to sell, and delivers on the brand proposition.

Trish, Store Manager

“A customer came in and told me she tried it at another store and loved it. She said it’s like sleeping on air.  So, I put it on the floor and now people buy it and tell their friends about it, and they come in and buy it, too!”

JS, Sales Associate

“Sport sells because consumers like its restorative properties. And the feel speaks for itself. You can instantly feel the restoring benefits.”

Patrick, Happy Customer

“Of all the mattresses I’ve slept on, the Sport is my favorite. I purchased the firm version seven months ago, and I still enjoy sleeping on it just as much as the first day that I brought it home. In the opinion of both my wife and I, it provides the perfect balance of support and comfort. No more are the days of waking up with an aching back!”

 

Sound Sleep Sport is gaining momentum and its fan base is growing rapidly.  The retail placement is expanding, containers are being shipped to far reaching U.S. states, international partnerships have been established, and licensing opportunities are being vetted.  If you’d like to learn more about the exciting possibilities, please visit them on their website: https://soundsleepsport.com/.

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Meeting New Industry Standards with a Core Mission https://www.furnituretoday.com/business-news/meeting-new-industry-standards-with-a-core-mission/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Archbold&utm_term=August2023&utm_content=meeting-new-industry Mon, 21 Aug 2023 04:01:22 +0000 https://www.furnituretoday.com/?p=307252 When the STURDY Act came across Archbold Furniture Company‘s radar, company culture instantly provided a framework for how this manufacturer would solve a monumental challenge. The U.S Consumer Product Safety Commission’s STURDY Act (Stop Tip-Overs of Unstable Risky Dressers on Youth) is intended to protect children from injuries or death due to tip-related incidents. The […]

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When the STURDY Act came across Archbold Furniture Company‘s radar, company culture instantly provided a framework for how this manufacturer would solve a monumental challenge.

The U.S Consumer Product Safety Commission’s STURDY Act (Stop Tip-Overs of Unstable Risky Dressers on Youth) is intended to protect children from injuries or death due to tip-related incidents. The STURDY Act was signed into law in December 2022 and the effective date of ASTM F2057-23 standards begins with production of applicable units on September 1, 2023. Clothing storage units such as dressers, wardrobes, and armoires are the products that must adopt these new standards.

“The approach to every challenge and decision our company makes is consistent with our mission statement: We are dedicated to providing quality furniture backed by extraordinary service at a value to our customers. We are committed to continually improving our level of performance to ensure a satisfied customer for life. Adapting 25% of our products [clothing storage units] to comply with the new anti-tip standards was no exception,” said Pat McNamara, President of Archbold Furniture Company. “Our leadership and employees embraced this challenge as an opportunity to improve our construction, tighten tolerances, and address assembly methods based on safety and ergonomics while providing our retail partners a better value.”

To become compliant, manufacturers like Archbold considered adjustments such as adding weight, restricting drawer extension, increasing depth, and adding drawer interlocks. In December 2022, Archbold hired an engineer, Evan Gardner, and assigned him with the project of listening to customers regarding key features that contribute to sales and then develop a full understanding of the ASTM F2057-23 requirements to identify a balanced solution. Archbold took everything into account from supplies available through delivery service, and ultimately, the consumer being satisfied with the style, color, and functionality (full extension drawers).

“Our leadership got everyone on board knowing we would be changing several of our operations,” said Tyler Cordes, employee in Archbold’s assembly department. “We understood that our quality couldn’t be compromised. By working together, we focused on what is best for our customers and I believe we are building a better product.”

Using the current structure of their clothing storage units, Archbold built in a patented and tested drawer interlock system. The interlock allows products to offer 14″ full extension glides, no change to product dimensions, and minimal additional weight (15-30 lbs.). By switching from 5.2mm backs to a high density 18mm back material, Archbold accomplished both the counterweight and improved construction. Archbold took the extra step to independently certify the changing products with an accredited independent lab, therefore eliminating compliance concerns with third party validation.

“Meeting the improved safety requirements can be a challenge for manufacturers due to the substantial changes to the standard, but with the rapidly approaching deadline for compliance to the rule, it is imperative that companies meet this challenge head on,” said Kyle Richards, Verified Testing Services Test Lab Manager. “Working with groups such as Archbold Furniture Company to meet their stability goals has been rewarding because of their commitment to understand and meet the performance requirements by the compliance deadline to effect a positive change in the safety of the bedroom furniture market.”

Archbold is proud to be 100% compliant on all products manufactured on and after September 1, 2023. Samples were presented months earlier at High Point Market in April 2023 for existing customers to preview what to expect. Archbold has also helped other manufacturers in the industry by being a leading example with American Home Furnishings Alliance’s (AHFA) education efforts.

 

“Since the adoption of ASTM F2057-23 as the final mandatory stability standard required by the STURDY Act, AHFA has developed extensive compliance guidance for its member companies, including videos and live demonstrations of the new testing methods. We could not provide these materials without help from members like Archbold Furniture Company that generously shared their expertise and resources as they worked toward compliance with the new standard,” said Bill Perdue, AHFA Vice President of Regulatory Affairs. “Archbold’s product is featured in our new video demonstrating the correct test method for units with a drawer interlock system – which is a critical component for many companies. They also shipped their product to High Point so we could demonstrate the test method live at our Regulatory Summit in August.”

“It is reassuring to know our partners like Archbold Furniture Company have taken a strong initiative on the new anti-tip standards,” said Jack Steger, President of Steger’s Furniture & Mattress in Pekin, Illinois. “We have confidence knowing that their updated products will meet our customers’ needs without sacrificing on value, appearance, or function.”

Quality has improved, functionality has been maintained, and impacts for Archbold and their customers are fairly minimal. While it wasn’t a fast and easy solution, it delivered an outcome consistent with Archbold’s mission statement.

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ErgoAV Revolutionizes the Way People Work with the ErgoFx Standing Desk https://www.furnituretoday.com/business-news/ergoav-revolutionizes-the-way-people-work-with-the-ergofx-standing-desk/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=ErgoAV&utm_term=July2023&utm_content=ergoav-revolutionizes-the Wed, 26 Jul 2023 13:17:56 +0000 https://www.furnituretoday.com/?p=306389 ErgoAV, an industry-leading designer and manufacturer of ergonomic furniture, has officially launched a sit-to-stand desk that will redefine the way people work. The ErgoFx Adjustable Height Desk offers a workspace solution that maximizes productivity and enhances overall well-being unlike anything else on the market right now. Combining award-winning technology, premium materials, cutting-edge design, and exceptional […]

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ErgoAV, an industry-leading designer and manufacturer of ergonomic furniture, has officially launched a sit-to-stand desk that will redefine the way people work. The ErgoFx Adjustable Height Desk offers a workspace solution that maximizes productivity and enhances overall well-being unlike anything else on the market right now. Combining award-winning technology, premium materials, cutting-edge design, and exceptional quality, it’s no wonder a reviewer from Life Savvy said, “There’s little better than when design and function come together in a beautiful blend, and that’s exactly what’s happening with ErgoAV’s first-ever standing desk.”

The ErgoFx’s array of state-of-the-art features keeps users focused on their work while keeping their well-being at the forefront of its design. It features an innovative wireless charger that can automatically lift and rotate a mobile phone to face users directly, placing the phone in a more interactive position. As quoted in a WIRED review from ErgoFx’s debut at CES, this feature will make users go “whoaaaa.”..

As people use multiple devices throughout the work day, the ErgoFx keeps those devices conveniently charged with 1 USB-A and 2 USB-C fast charging ports on the front end for easy access.

“We crafted the ErgoFx with meticulous attention to detail, ensuring it seamlessly integrates into any workspace,” said Bill Pantaleo, ErgoAV’s VP of Sales. “Our overall goal was to enhance people’s dynamic lifestyles by integrating convenient technology, while still providing a clean and finished experience with industry-leading technology.”

This desk offers a range of user-friendly features created with advanced technology. The Concealed Power Supply Compartment contains a 120-volt AC 5 outlet power strip and built-in wire management making a cable-free workstation possible. The LED-lit front drawer provides convenient storage and organization even for a variety of small accessories and office supplies.

The flagship model of the ErgoFx features a black glass tabletop with a stylistic galaxy pattern, adding a touch of sophistication. The desk is also available with a durable wood grain finish, in jet black and walnut brown, perfect to compliment the aesthetic of any workspace.

ErgoAV

The three-column design and seamless height adjustment, activated using the paddle-style control panel or through the ErgoAV mobile app, allow for smooth transitions between sitting and standing. Users can even adjust while on work calls because of the extraordinarily low noise level of <50d. The desk boasts best-in-class lift columns which provide exceptional stability even at its highest height, secure for all-day use. Combining functionality with safety precautions, keeping the user’s best interests at the forefront, the ErgoFx desk prioritizes safety with Anti-Collision technology that senses obstructions and stops movement.

Office-based professionals spend the majority of their day sedentary–more accurately 73% of their workday sitting. As research and data show, the more time people spend sitting increases the risk of health concerns. The ErgoFx Standing Desk not only promotes convenience and productivity but a healthy lifestyle.

The ErgoFx is available on ergoav.com starting at $2,199.99, offering professionals a premium ergonomic solution for their workplace needs.

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