Set for Nov. 14, Delia Passi, CEO and founder of WomenCertified, will share insights on connecting with female consumers in advance of the Black Friday selling season. The webinar is an extension of a 2022 sleep research survey Restonic and WomenCertified conducted on women’s sleep habits and mattress buying experiences during the pandemic.
Survey results were shared with Restonic retailers to help them better understand the sleep challenges and mattress buying preferences of female customers.
“Restonic was the first mattress brand to earn the Women’s Choice Award, and its dedication is truly commendable,” Passi said. “We are proud to have the company as partners in our mission to empower women in the marketplace, and we eagerly anticipate helping the retail community achieve success during their Black Friday events.”
Passi, an author, founder and consultant, works with Fortune 500 companies such as Microsoft, Wells Fargo, Harley-Davidson and General Motors. Her expertise revolves around understanding the expectations of female consumers, identifying their motivations and enhancing customer service to foster long-term loyalty. Passi’s speaking approach combines humor and practical tips to help sales professionals deliver exceptional experiences to female customers.
“In recent years, the rapidly changing digital landscape has transformed how customers connect with and interact with brands and retailers throughout their purchasing journey,” said Julia Rosien, vice president brand and digital marketing Restonic. “Delia’s insights into how women shop for mattresses will provide us with a better understanding of customer expectations, ultimately leading to a smoother buying experience and sustainable growth for our retailers.”
The webinar will be hosted via Zoom.