Bugaboo expands into furniture with … a giraffe?

NEW YORK — Bugaboo, global designer of strollers and parenting solutions, is expanding its product portfolio in a new direction with the launch of the Bugaboo Giraffe, a high chair designed for all ages and stages.

Its first foray into furniture, Bugaboo has designed the ergonomic chair to be adjustable, offering five different seating solutions adaptable to children’s growth from newborn to toddler and on.

“With its sleek aesthetic, the Bugaboo Giraffe sets a new standard for modern children’s chairs,” said Sarah Steele, North America brand marketing director. “It’s intended to be a statement piece in every home whether used at the dining table for mealtime or around the house for learning, playing and growing, from newborn through childhood.”

The Giraffe is designed for ergonomic support and comfort, and the footrest and seat are easily adjustable with a single click and slide, no tools required. The sleek triangular shape and solid wooden legs is intended for use long after the newborn phase, able to hold 220 lbs.

The Bugaboo Giraffe can be customized with a rocker frame, newborn set, baby set with harness, toddler chair, dishwasher-safe tray, pillows and more. Crafted from 100% sustainable-sourced materials, it is made of bio-based plastic and FSC-certified beachwood. It is available in five color options (warm wood/gray, neutral wood/white, white, black and blue) and retails for $359, with modular, snap-on accessories sold separately.

The Bugaboo Giraffe is now available in Bugaboo retailers and online at Bugaboo.com. For more information, please visit www.bugaboo.com.