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NEW YORK — Specialty apparel retailer Gap is jumping into the home furnishings category with a collection Baby Gap-branded nursery furniture and baby gear through a new partnership with Delta Children.
Now available online through the Gap website, Delta Children’s website and Amazon, the collection includes cribs, crib mattresses with crib bedding, as well as recliners, strollers, bassinets and swaddles. The companies plan to introduce additional categories. Delivering Gap’s modern American style, the collection features clean lines and soft colors.
Delta Children has a number of licensed brands with key consumer facing properties, including Precious Moments, Disney, Baby Shark and more.
The companies said the partnership leverages the strengths of both brands, harnessing Delta’s expertise with more than 50 years as a children’s furniture brand and Gap’s credibility in the kids and baby apparel space.
The nursery collection consists of key pieces including cribs, dressers and a recliner. Featuring both classic and trending colors, the collection marries safety with functionality in pieces designed to grow with children. The collection includes two crib mattresses one of which is crafted with a plant-based soy foam.
The brands’ plan to expand the partnership with a Gap Kids furniture collection for toddlers set for introduction early next year. The kids offering will include beds, table and chair sets, toy bins, kid-sized chairs and more.
“We are excited to work with a such an exemplary and iconic brand to produce stylish and well-made products for kids to grow up in,” said Joseph Shamie, president of Delta Children. “Combining Gap’s timeless style with our expansive expertise in the baby and kids’ industry has allowed us to create a line of products that we know parents will love. Our new collection allows us to continue providing families with a diverse range of baby and kids products to meet their ever-changing needs and evolving styles.”
In addition to the home furnishings and mattresses, the collection includes strollers, wagons, bassinets and a play yard.
“We are excited to partner with Delta Children to introduce this new licensed category to our Baby Gap assortment,” said Adrienne Gernand, managing director of international, global licensing and wholesale for Gap. “This launch is an incredible opportunity to reach new addressable markets and connect more deeply with parents as they navigate early parenthood, furthering our commitment to growing Gap as a lifestyle brand that can deliver style for all stages in our customers’ lives.”
