Genesis Financial rebrands with new website and tagline

BEAVERTON, Ore. — Genesis Financial Solutions has rebranded itself as Concora Credit and has launched a new website to support the new brand and a new tagline, ‘Do More with Concora Credit.’

“This is a big step for us. Our branding journey started a year ago, and we determined that we had an opportunity to become better known to the millions of consumers we serve today and hope to serve in the future,” said Bruce Weinstein, president and CEO of Concora Credit Inc., adding, “Our new brand and mission capture the momentum of the business as we plan our next 20 years.”

As part of the rebranding effort, Genesis Financial Solutions and Genesis FS Card Services will become Concora Credit Inc. The Genesis Credit Private Label Credit Cards also will be rebranded Concora Credit.

The company will be based in its hometown, Beaverton, Ore., where it was founded more than 20 years ago to focus on the needs of underserved consumers with less-than-perfect credit.