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HIGH POINT/ATLANTA/LAS VEGAS — International Market Centers announced today that the company is unifying its physical marketplace business and its Juniper offerings in a rebranding as Andmore, an omnichannel wholesale marketmaker.
The rebranding follows a year-long initiative to redefine the company’s vision, align all channels under a single brand experience, and offer more ways to seamlessly connect wholesale buyers and sellers through physical and digital platforms.
“Today marks an important milestone as we embark on a new era for our company,” said Bob Maricich, Andmore CEO. “Andmore captures our spirit of innovation and focus on doing MORE to support our customers by enhancing and extending the value of our physical markets for both buyers and sellers across the furniture, home décor, gift and apparel industries.”
In addition to the new name and branding, Andmore plans to introduce features and enhancements to its upcoming markets and digital offerings.
“It is critical to maniacally focus on buyer pain points,” said Maricich in a press conference about the rebranding. “Buyers told us their biggest pain point was discovery. We’re going to focus on making discovery easier.”
The first product introduction under the Andmore name is a new buyer mobile app, which launches today in preparation for the summer markets in Atlanta and Las Vegas. The @Market app does everything the previous market app could do and more, according to Dorothy Belshaw, executive vice president and chief growth officer. Features include pre-market planning tools, a personal QR code for quick badge pick-up, the ability to capture and organize images with notes, turn-by-turn directions to help buyers make the most of their time at market, and a comprehensive, post-market recap for easy follow-up and ordering.
“This is a business transformation that further enhances our mission,” said Maricich, adding, “We have to help our tenants get in front of as many buyers as they can. That’s why they pay us rent.”
Belshaw added during the presentation that Andmore is all about helping buyers find exhibitors, creating connection and continually providing dynamic market experiences.
The rebranding is effective immediately and can be seen in a new website, new signage, new email addresses and in the new @Market app.
See also: IMC Trade Shows Recognized Among Nation’s Fastest Growing
