The laugh is on Havertys with its Father’s Day social campaign

Joanne Friedrick//Research Editor//June 8, 2023

ATLANTA — Havertys is counting on some furniture-related humor to get people thinking about buying dad something new for Father’s Day.

The national paid social media ad campaign for the Top 100 furniture retailer, which runs through June 18, is featuring a series of dad jokes using furniture-related puns. A sampling includes:

  • What do taller people do in bed? Sleep longer.
  • Someone stole my sofa … Thankfully it was recovered.
  • What did the table say to the chair? Dinner is on me tonight.

The campaign with the tagline “We Furnish Happiness” was created by Havertys’ agency of record since 2020, EP+Co, and its creative team.

In contrast to ads that focus on price and promotion, the dad joke campaign is being presented as an opportunity for the brand to tap into the holiday and promote furniture in a way that is unexpected but designed to make consumers smile.

Havertys operates 123 showrooms in 16 states in the South and Midwest.

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