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HOUSTON — Should the Cincinnati Bengals win the Super Bowl on Feb. 13, Gallery Furniture customers stand to win big as well.
The Houston-based Top 100 retailer’s latest sports promotion hinges on a Bengals victory against the Los Angeles Rams. If they win, consumers who purchased a Tempur-Pedic, Stearns & Foster or Sealy mattress set valued at $3,000 or more, or those who bought $3,000 or more worth of reclining sectionals, reclining sofas, reclining loveseats, reclining home theater and recliners, will be refunded.
Gallery owner Jim “Mattress Mack” McIngvale said including furniture this time is a first for the retailer, as these promotions have typically focused on mattresses and bedding. He said Gallery has had good business with motion, so he decided to include it.
“We have motion furniture included because it’s a hot category,” McIngvale told Furniture Today. “We decided we’d do that and see how it works. So far, they’ve responded very well to that category as well.”
McIngvale picked Cincinnati for a few reasons, with many revolving around quarterback Joe Burrow, who is no stranger to the Gulf area, as he won a college football championship with LSU.
“Cincinnati’s the underdog, and I like the quarterback. They’re the hot team, so I thought I’d roll with them. There are a lot of fans here who went to LSU, so we went that route,” McIngvale said.
ESPN.com reported that McIngvale personally placed a $4.5 million bet on the Bengals at 170 odds via Caesars Sportsbook. Should Cincinnati win, he would score $7.7 million.
McIngvale said the promotion will run until just before kickoff on Feb. 13, and he wouldn’t be surprised if Gallery hits $10 million or so in sales while it’s open. He said as gameday approaches, business typically picks up.
“It builds momentum every day, and the last three or four days are always the busiest,” he said.
