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NEW YORK — The two youngest demographic groups are making their shopping lists for home-related items.
The YPulse “Shopping for the Home Report” shows both Gen Zers (those ages 13 to 22) and Millennials (23- to 39-year-olds) are looking to spruce up their surroundings, whether they are renters, owners or still living at home.
When asked what they planned to buy for their homes and spaces in the coming year, Millennials called out electronics (42%), bed and bath supplies (40%), kitchen items (40%) indoor furniture (36%) and décor and pillows (35%) as their top items. Also in the mix are rugs (33%), appliances (33%) and organizational items (28%).
For Gen Z, décor and pillows (35%) were No. 1, ahead of electronics at 33%. Other highly ranked home-related priorities were bed and bath (31%), kitchen items (28%) and organizational items (27%). However, one-fourth of Gen Z said they would be looking to buy indoor furniture as well, with rugs (23%) and lighting (23%) not far behind.
Outdoor furniture is a bigger must-have among Millennials (25%) than Gen Z (15%). The same is true of supplies for renovating spaces, with 25% of Millennials citing this vs. just 14% of Gen Z.
Both generational groups are also quite resolute about their style. YPulse reported that about 70% of young consumers agreed they have a specific decorating style.
When presented with competing design choices, both groups identified themselves as preferring minimalist vs. maximalist, orderly vs. cluttered, earth tones vs. bright colors, modern vs. vintage, and wanting a place to relax vs. having a place to entertain.
The preference was strongest on the cluttered vs. orderly choice, with 86% of Millennials and 82% of Gen Z opting for an “in order” look. Gen Z tends to be a bit more maximalist than Millennials (38% vs. 34%) and slightly more modern (69% vs. 66%). Millennials, meanwhile, showed a moderately greater interest in having a place to relax (78% vs. 75%).
