I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.
Recent Articles from Sheila Long O’Mara
What organic mattress brand is shunning plastic packaging for recyclable paper?
Organic mattress maker Naturepedic has installed a new roll-packing machine that will cut down on the company’s use of plastic packaging.
Bedding vendors armed with product to pull in customers
Bedding manufacturers showing at the just-wrapped fall market came armed with products to help retailers pull consumers into their stores.
Want the secrets to selling to women? Check out this upcoming webinar
Restonic Mattress Corp. is teaming up with WomenCertified to sponsor a 30-minute webinar on how to sell to women.
Serta Simmons names 30-year mattress industry sales executive as SVP
Bedding industry veteran Shawn Slattery is making a return to the bedding brand he worked with for more than 23 years.
6-store Agren Appliance teams up with this mattress maker to do good
A six-store mattress and appliance retailer located here has partnered with Gold Bond on a buy-one-give-one charity promotion that will benefit a recovery and ...
Snooze taps this former Denver Mattress manager as new training coach
The growing sleep franchise network Snooze Mattress Co. has named mattress retail veteran Darrell Bain to its team as maximization coach ....
What pushed Florida mattress maker to donate 100 beds to the United Way?
Compass Sleep Products is lending a hand to the United Way of the Big Bend by donating 100 mattresses to the organization in Florida to help families impacted ...
Why did this Virginia mattress maker turn to a local source for cotton?
As part of the reinvention of the Hypnos Cotton collection for the U.S. market, Paramount Sleep Co. is sourcing Virginia cotton to build the mattresses.