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A movement is underway among manufacturers around the world to explore ways to vastly improve their environmental footprint – and consumers are paying attention.
In the world of leather processing, JBS Couros has approached this watershed moment with the development of Kind Leather, a revolutionary new concept that minimizes waste and provides greater control over the products needed to treat the raw material.
Before the Kind Leather concept was born, we processed the entire hide, which resulted in unnecessary waste; today, we identify the very best parts to produce an exceptionally soft and beautiful leather, and send the remainder – rich in collagen – to other industries such as pharmaceuticals, health and beauty.
This change comes at a crossroads in the way people consider products for purchase. There’s no question that consumers are asking more questions about the entire production cycle of the products they buy. And when it comes to leather furniture, JBS Couros has the answers they are looking for. Kind Leather processing produces a quality product that is more sustainable, which is an increasingly important requirement across major consumer industries and for society as a whole.
IMPRESSIVE RESULTS
Kind Leather’s production make it one of the most sustainable- and impressive – projects in the industry. For example, wet-blue shipping CO2 emissions are reduced up to 65 percent, 46 percent less water is used and 42 percent fewer chemical products in its tanning processes. Additionally, nearly 30 percent fewer chemical products are used during the finishing stage. And the entire process reduces trimming waste by 51 percent, and energy consumption by 20 percent compared with traditional methods.
We have already seen a positive reaction from some of our major customers. As a result, we plan to produce 30 percent of our leather using Kind Leather processes by the end of this year. After that, the concept will be implemented across the entire spectrum of JBS Couros products and platforms.
Today, six months after it was officially launched in Hong Kong, we can say that Kind Leather is the future.
SUSTAINABILITY – A CORE OBJECTIVE
For many years JBS Couros has been working to perfect its sustainability practices and has become a leader in combating deforestation, animal welfare and traceability. Today, sustainability is at the core of the company, guiding all of our activities.
Kind Leather is presented under a unique shape, which contributes to the sustainability objectives. It also marks a new way of representing this unpaired and millenary raw material.
The sustainability of the Kind Leather process is underlined by its thorough end-to-end traceability program, which gathers data throughout the leather production chain, from the farm to the end product.
Beyond the environmental advantages, there are also economic and social benefits of sustainable leather. Higher productivity in finishing plants and in cutting rooms, and higher cutting yields, results in economic gains. With better ergonomics and reduced efforts throughout, there are social benefits as well.
STORY WITH SUBSTANCE
Furniture dealers now have an unprecedented sustainability story to share with their customers. And it’s a message consumers in the 21st Century want to hear. We are also creating informational point-of-sale tools so that our dealers can provide an additional resource for their customers in identifying Kind Leather, and learning about the many benefits.
We have spent two years testing and researching the Kind Leather concept, and are proud to introduce it to our valued partners in the furniture industry; together, we can spread the important message of sustainable leather processing among today’s educated and socially-conscious consumers.
Please join us in ushering in Kind Leather – an operational evolution perfectly suited for you, your companies, your customers and future generations.
Visit our permanent showroom at High Point Market and learn how Kind Leather is Truly Sustainable Leather.
October 19-23
JBS Couros
312-314 South Hamilton Street
Suite 203, 2nd floor
sponHigh Point, NC 27261
