Three Tips for Promoting Lease-to-Own Financing

Providing lease-to-own financing in your furniture store can be a great way to drive incremental sales and grow your customer base. It helps you tap into an important but often overlooked customer segment – consumers with less-than-perfect credit who are interested in your product but can’t afford to pay in a single transaction.

But if you really want to leverage the benefits of lease-to-own, you have to promote it. After all, you can’t attract shoppers who may be the perfect fit for lease-to-own financing if they don’t know it’s available at your store.

Use these three promotional tactics to help achieve maximum results from lease-to-own.

1. Add marketing materials throughout your store

Point-of-purchase (POP) materials are an essential component for promoting lease-to-own financing. Displaying POP materials such as signage, posters, banners, or brochures inside and outside your store signals to shoppers that there’s lease-to-own financing available and makes your business stand out.

Lease-to-own provider Snap Finance provides a variety of useful, compelling displays for furniture store owners. POP displays make it easy to alert shoppers at various touchpoints that lease-to-own financing is available – from driving by your store to browsing and waiting in line. As a Snap Partner, you can conveniently access and download these materials from the Merchant Portal.

2. Spread the word through marketing

Marketing campaigns are a great way to amplify awareness for lease-to-own financing. If you don’t know where to start or are too busy to run a campaign, a company like Snap can do it for you.

All Snap Partners are automatically enrolled in the EDGE program. This multichannel marketing program drives new and repeat business to your store by engaging consumers through targeted email, text messages, and direct mail campaigns. It’s an effective way to communicate your lease-to-own offering and can give your secondary finance sales a significant boost.

3. Encourage shoppers to apply early in the buying process

When you see someone browsing your store, you can help close the sale by letting them know they may be able to finance what they need. It can be as simple as saying, “This sectional you’re looking at would cost $1,500 today, but you may be able to split the cost into budget-friendly payments with lease-to-own financing.” Those types of statements can make a big difference in turning browsers into customers.

If customers are approved earlier in the shopping journey, they may feel more compelled to get the exact furniture item they want, rather than settling for something else, or even worse, leaving your store empty-handed. Snap, for example, offers approvals as high as $5,000,¹ empowering shoppers to get more of what they need.

Grow your furniture business with Snap

Lease-to-own financing can have a big impact on attracting more consumers, so it’s important to promote it to its fullest. Effective engagement can help you increase sales and gain customers for life. If you want a lease-to-own financing partner that’s fully invested in the success of your furniture business, visit Snap Finance to learn more about partnering with Snap Finance.

The advertised service is a lease-to-own agreement provided by Snap RTO LLC. Lease-to-own financing is not available to residents of Minnesota, New Jersey and Wisconsin.

¹ As of February 2023, the average approval amount a customer receives is $2,900.