Mattress Matters

October 13, 2023

Retailers are feeling economic pinch; it shows when they can’t pay the rent | Sheila Long O’Mara

We don’t always look at the impact a drop in consumer spending has on small business, which is where the majority of retailers in the industry fall on the size scale.

September 30, 2023

3 observations from 3 local retail stores | Sheila Long O’Mara

I ventured out to some furniture stores here, just to scout out what retailers here were flooring and what consumer traffic looked like on a Friday afternoon and a Saturday morning.

woman shopping for furniture and home decor
September 23, 2023

Who is minding your store? | Sheila Long O’Mara

I have a question for mattress retailers. Who is minding your bedding floor’s merchandising strategy?

antidumping
September 16, 2023

Let’s see how this third round of antidumping petitions plays out | Sheila Long O’Mara

The bedding category is now in its third round of antidumping actions following a July filing with the U.S. International Trade Commission and the Department of Commerce.

labor day art
September 9, 2023

A couch potato view of holiday TV advertising | Sheila Long O’Mara

The most recent Labor Day gave me some unexpected downtime, which gave me the opportunity to scout mattress commercials running throughout the weekend.

September 3, 2023

4 CEOs make ‘People to Watch’ list based on high-profile moves | Sheila Long O’Mara

Welcome to this year’s People to Watch issue, in which from the bedding arena, we tapped four executives.

The hallmark of the event was Dinner on the Diamond at American Family Field, home to the Milwaukee Brewers.
August 27, 2023

What a weekend! | Sheila Long O’Mara

I had the pleasure of attending this year’s Seena Magowitz Foundation fundraising event in Milwaukee where we laughed, cried, shared stories, cheered one another on and learned some incredibly positive news in the world of pancreatic cancer research from top-notch doctors in the field of the third most-deadly form of cancer behind lung cancer and […]

August 20, 2023

Finding the parallels between Klaussner and UFI/Lane | Sheila Long O’Mara

There will be a lot more to the Klaussner shutdown than what has already come to light through reporting and storytelling long after the official date of closing has passed.