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LOS ANGELES — Furniture and bedding maker and retailer Ashley is teaming up with three-time Grammy winning performers Pentatonix for a two-day, immersive pop-up here in November.
Ashley and Pentatonix will host “The Ashley Listening Rooms with Pentatonix,” a holiday-themed pop-up experience on Thursday, Nov. 2, and Friday, Nov. 3, at The Grove Storefront in Los Angeles. The free, open-to-the-public event will offer fans a unique listening experience to hear tracks from Pentatonix’s new holiday greatest hits album, The Greatest Christmas Hits, while enjoying Ashley’s newest furniture offerings.
“Ashley seeks to connect customers to the trends of the moment for their home, so what better time to do so than for the holidays when home is top of mind for everyone,” said Kelly Davis, vice president of marketing strategy at Ashley Global Retail. “This year we’ve worked hard to rebrand, refresh and update our stores, while offering affordable and relevant products for our customers with a modernized shopping experience. Through this activation with Pentatonix, we hope to continue to provide our guests with impactful shopping experiences.”
Attendees will walk through three uniquely themed listening rooms, featuring Ashley furniture pieces, where they will be fully immersed in the sounds of The Greatest Christmas Hits. In each listening room, attendees will be able to listen to a selection of songs from the holiday album in three different forms: vinyl, headphones and surround sound. Additionally, attendees will also be able to shop the Ashley furniture elements showcased via QR codes.
- The first listening room, “The Yule Log,” is an ode to Pentatonix’s famous Yule Log videos recreating the warm and cozy fireplace setting reflected in the artists’ Yuletide songs while showcasing Ashley’s Lombardia leather sofa.
- The second holiday-themed listening room is a physical representation of the new Pentatonix “The Greatest Christmas Hits” album showcasing the Maimz sofa, where guests can grab a pair of headphones and listen to the holiday tracks, silent disco style.
- The third “Winter Wonderland” themed listening room leans into bright whites of the holiday season with the comfort of Ashley’s Lindyn two-piece sectional.
“We are so excited to partner with Ashley to celebrate our recently launched Holiday album and bring fans a special listening experience,” said Scott Hoying, member of Pentatonix. “When you think of the holidays, you think of home, so this partnership with Ashley was a no-brainer.”
The first 50 people to arrive at the listening rooms across both event days will receive a complimentary copy of Pentatonix’s new album. Thirty guests will be chosen at random on Nov. 2 for a special meet and greet to be held later that day at the listening rooms. All attendees will have an opportunity to enter to win the grand prize of the event- two tickets to see the group perform in Palm Springs on Nov. 14 and a $1,000 Ashley credit.
