Wayfair brings its modern brand to this hip Texas city

BOSTON — AllModern, Wayfair’s modern specialty brand, is introducing a showroom in Austin, Texas, with grand opening festivities planned for Oct. 28.

The 11,071-square-foot store is located at 9722 Great Hills Trail 10 in Texas’ capital city.

Customers can shop everything from tabletop to decor to larger items like sofas and beds, touch and see products in real life, browse for inspiration, connect with design experts for advice and guidance, bring the small stuff home right away, or place an order for fast and free delivery to their doorstep.

Shoppers also have access to free design services with expert advice on everything from single rooms to full home redesigns. The store features a tech-first approach to shopping where shoppers can download AllModern’s app to build their cart and learn more about the designs they see in store.

The Austin store is AllModern’s third and its first outside of Massachusetts, joining showrooms in Lynnfield and Dedham, Mass.

A grand opening will take place from 1-4 p.m., Saturday, Oct. 28, where customers will be invited to shop the store while enjoying refreshments, light bites and a live DJ. In addition, customers can shop AllModern’s Big Sale and receive an additional 25% off all in-store purchases through Oct. 29.

See also:

• It’s Wayfair’s turn to double down on a big sale to lure shoppers
• Wayfair in ‘exciting place’ as it hits on key earnings milestones in Q2