Free Newsletter
LOS ANGELES – Ruggable, a direct-to-consumer washable rug brand, has partnered with British legacy brand Morris & Co. for a new collection.
“We’re honored to partner with Morris & Co. to merge their iconic, beautiful prints and aesthetic with the practical functionality of Ruggable,” said Jeneva Bell, Ruggable founder and president. “I’ve always felt inspired by the brand’s storied approach and can’t wait to see how these rug designs instantly transform spaces.”
Bell said this partnership brings the historic designs of Morris & Co. to the U.S. rug market for the very first time, pairing heritage design, practical functionality and accessible pricing.
The collection captures the nostalgic return to the traditional, maximalist style, with the new pieces embracing enchanting florals and playful botanicals, according to Bell.
While Morris & Co. is a centuries-old brand, its ethos is entirely modern and has been seen recently in pop culture in movies and shows like The Queen’s Gambit and Hocus Pocus 2. It’s also been visible in the homes of designers such as Plum Sykes and Markham Roberts.
William Morris’ passion for mixing utility and beauty echoes Ruggable’s commitment to innovative design, Bell said.
The collection includes 35 styles, including 25 classic low-pile and premium medium-pile styles and two doormat styles that are now available on Ruggable.com. All rug styles are made to be water-resistant, stain-resistant, and machine-washable.
