This entertainment console is one of the new accents in the Drew & Jonathan Home brand.

This entertainment console is one of the new accents in the Drew & Jonathan Home brand.

Hooker boosts Drew & Jonathan Home brand with new category, design aesthetic

Thomas Lester//Retail Editor//October 11, 2023

Drew and Jonathan Scott, 2-2023
Drew and Jonathan Scott

MARTINSVILLE, Va. — Hooker Furnishings’ HMI brands are expanding the company’s Drew & Jonathan Home brand with accents through the Pulaski Furniture division.

In addition to the accent items, the Lanier bedroom and dining room collection by the Samuel Lawrence division will also join the line this fall, adding a new design aesthetic to the brand. Called Lakeside, the new design aesthetic is inspired by the Scott brothers’ childhoods in Canada.

The accent items, Lanier collection, and representative pieces from all collections within the Drew & Jonathan Home brand will be on display in a dedicated space within the company’s 220 S. Elm location during the High Point Market.

“We’re excited about the expansion of our Drew & Jonathan Home brand into the accent category,” said Page Wilson, president of Hooker Furnishings’ HMI brands: Pulaski Furniture, Samuel Lawrence Furniture and PRI. “We’ve had tremendous success with our Pulaski accents, and it is a natural extension to introduce these pieces into the Drew & Jonathan product assortment. Offering our retail and design partners yet another opportunity to drive sales with end consumers, the pieces are versatile in design and scaling to add character, style, and depth to any space.

“We’re also thrilled to add a fifth design aesthetic to the partnership,” he added. “Our current offering spans four design aesthetics: California Coastal, Urban, Pacific Northwest and Regency Moderne. The addition of the more casual and comfortable Lakeside design theme will allow us to expand our offering to reach an even broader audience of consumers across a variety of geographies and demographics.”

With pieces ranging from spot tables to entertainment consoles to writing desks to serving carts, bar cabinets, curios and consoles, the new accent items are versatile in their design, allowing them to easily complement any of the eight collections in Drew & Jonathan Home – or stand on their own in a variety of interior spaces.

Featuring family-friendly furnishings that bring the outdoors in, the Lanier Collection draws inspiration from Drew and Jonathan’s love for the outdoors. With pieces reminiscent of the warm, inviting furniture during their family vacations at the lake, Lanier is characterized by warm wood tones and a casual, inviting, and comfortable style.

Marking the eighth collection in the Drew & Jonathan Home brand for Hooker Furnishings, the 15-piece collection includes bedroom and dining room items crafted with white oak veneers in a warm gray finish. Key design elements include arched detailing on headboards and mirrors, trestle-style table bases, post-style case frames, tapered feet, and metal ring pulls.

Bedroom pieces include a panel bed, dresser and mirror, a drawer and door chest, and two nightstand options. Dining room items include a trestle and pub table, upholstered side chairs, a dining bench as well as pub-height dining stools and a pub-height bench seating option. Dining storage items include a server and curio china cabinet.

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