The new SpringHill Suites by Marriott will be located in the Congdon Yards district.

Major hotel chain to locate in High Point’s Congdon Yards district

Vicky Jarrett//Managing Editor//October 26, 2023

HIGH POINT — When the Red Lion Hotel (once the site of the downtown Radisson) closed in 2020, it put a hole in downtown hotel accommodations for marketgoers who liked being in the center of the action.

Now, a new SpringHill Suites by Marriott is on the way, slated to open in 2025 on the block across from Congdon Yards at 121 Virginia Place/401 West English Road, within walking distance of High Point Market showrooms, Truist Point stadium and its neighboring Stock and Grain food hall.

The hotel’s site, initially purchased by the Earl and Kathryn Congdon Family Foundation, was since sold to Benchmade Ventures, which is developing the property and held a ground-breaking ceremony yesterday, according to local news sources.

Benchmade Ventures’ website calls the Congdon Yards district a “high-density urban growth area slated to be High Point’s ‘new downtown’” and notes property values there have grown 400% in the past five years.

According to VisitHighPoint.com, development of the property calls for incorporating the older section of the historic Adam-Millis facility on the site (formerly part of the Paul Robert showroom) as part of the hotel’s lobby and lounge. That will be integrated with the new construction of the 128-unit guestroom tower, according to Fox8 News.

VisitHighPoint.com also notes that Barbour Spangle Design is slated to design the public interior spaces and two larger luxury suites. Barbour Spangle Design is owned by partners Christi Spangle and Christi Barbour, who is the first interior designer to chair the High Point Market Authority board.

See also:



live from market logo