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MEBANE, N.C. – Kingsdown celebrated the 119th anniversary alongside its Chinese licensee Roth Bedding Technology International and the two companies sold more than 3,200 mattress in 12 hours. Roth has been a Kingsdown licensee since 2015.
Eighty retail partners with more than 95 showrooms participated in the annual Kingsdown Day celebration. As part of the event, the licensee designed an exclusive mattress inspired by North Carolina, home to Kingsdown’s U.S. headquarters.
Attending retailers were given trophies commemorating the anniversary and Kingsdown-branded gifts throughout the day that included a variety of entertainment. For every 20 mattresses a retailer ordered during the event, they were allowed to break a golden egg filled with prizes ranging from cash to free mattresses to coupons for discounted products.
“Kingsdown Day is one of the most anticipated events for our company,” said Frances Chay, sales and marketing director for Kingsdown in Asia. “It is a great opportunity to celebrate the wonderful successes our brand has in our markets, connect with our dealers and encourage more sales. Many customers share that they have an increased confidence in the brand after the event.”
Spencer Nicholls, vice president of international licensing for Kingsdown, was present to honor dealers for their performance throughout the year. The Excellent Agent in China award given on behalf of the U.S. headquarters was presented to Mao Jian, a retailer in the Xi’an province for sales performance and most number of stores.
“Roth is an exceptional licensee for us that has enjoyed enormous success with our brand. They have really embraced the luxury and fashion positioning of our products that has resulted in their strong market share,” said Frank Hood, CEO of Kingsdown. “The annual Kingsdown Day event held in China is a great way to engage local dealers with our brand and stimulate new sales.”
