Serta Simmons names 30-year mattress industry sales executive as SVP

DORAVILLE, Ga. – Bedding industry veteran Shawn Slattery  is making a return to the bedding brand he worked with for more than 23 years.

Slattery has been named senior vice president for Eastern region for Serta Simmons Bedding. He worked with the Simmons Bedding Co. from 1995 until 2019 as a regional vice president of sales. From Simmons, Slattery joined Peak Living as executive vice president of sales and most recently has been vice president of national accounts for Resident Home.

In his new position with Serta Simmons, he reports to Dominick Azevedo, chief sales officer, who joined the company earlier this year.

“Shawn is a leader in the industry and drove big success in his previous time at our organization,” Azevedo said. “I’m excited for him to hit the ground running, motivating our team, connecting with our retail partners and igniting our sales.”

Slattery leads Eastern region sales for the company, and Erik Brandt, senior vice president, is responsible for the company’s sales in the West region. He also reports to Azevedo.

See also:

• Charlie Eitel in as CEO, Huff out as Serta Simmons reshuffles management
• Serta Simmons updates and expands key lines, adds new marketing campaign