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HIGH POINT – In a move designed to give sleep retailers increased tickets and to build attachment rates, Ashley has jumped into the sleep accessories categories in a big way.
The company is unveiling a three-model lineup of mattress protectors, a 15-pound weighted blanket and a new family of pillows at the market this week. Brad Rogers, senior vice president of bedding for Ashley, told Furniture Today in the company’s High Point Market showroom that he expects significant growth in the accessories category.
“The accessories business continues to grow, and it gives retailers the opportunity to increase their attachment rates and build bigger tickets,” Rogers said. “We’re focused on offering a great value to our retailers.”
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The mattress protectors are designed to retail from $49 to $149. The different protectors offer cooling, moisture wicking and water protection, as well as protection from dust mites.
Ashley opted to focus on one weighted blanket, a 15-pound model. The blanket is priced to retail at $79.99. Rogers said the company’s research indicated that the 15-pound models currently in the marketplace are the most popular.
Ashley’s new pillow selection includes both foam and fiber-filled options and includes graphene covers for cooling.
