Overstock.com new logo as Beyond Inc.

Overstock steps Beyond its past in corporate rebrand

Jennifer Marks//Editor in Chief//October 25, 2023

MIDVALE, Utah – Overstock is shaking off another vestige of its legacy operation with a new corporate identity and stock listing. The e-commerce home furnishings specialist – which acquired Bed Bath & Beyond Inc.’s intellectual property on June 28 – will rebrand as Beyond Inc. effective Nov. 6.

Overstock.com Inc. will continue to trade on the NASDAQ with ticker symbol OSTK until the close of market on Friday, Nov. 3. Beyond Inc. will begin trading on the New York Stock Exchange with ticker symbol BYON when markets open on Monday, Nov. 6. On that day, to celebrate the transfer, representatives of Beyond Inc. will ring the NYSE opening bell at 9:30 a.m. ET.

“Changing our corporate name to Beyond Inc. sets us up well for a brighter future,” said Jonathan Johnson, CEO. “The name ‘Beyond’ emphasizes our commitment to connect new and legacy customers with a wide assortment of products and services.”

Overstock relaunched its U.S. site on Aug. 1 under the Bed Bath & Beyond banner. The legacy Bed Bath e-commerce operation in Canada relaunched as  bedbathandbeyond.ca on June 29.

Despite an early surge of activity to the site following the rebrand, year-over-year revenue was showing a decline in the mid-teens for the period from July 1 through Sept. 4. The full quarter closed out on Sept. 30.

Overstock is scheduled to release its full third-quarter fiscal results tomorrow, Oct. 26, before the markets open and will webcast its conference call with investors at 8:30 a.m. ET.

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