It’s back! Beyond reintroducing liquidation model with familiar name banner will return to its roots

Jennifer Marks//Editor in Chief//October 26, 2023

MIDVALE, Utah – Beyond Inc., parent of “the new Bed Bath & Beyond,” plans to come full circle with a new site launch in the works.

By the end of 2024, the company will relaunch as a platform hewing to the brand’s original model: offering a cross-category assortment of liquidation merchandise.

This marks a relatively swift pivot. Overstock spent most of 2022 exiting non-home categories to establish itself as a home-only site offering value-priced furniture and home goods. Its acquisition of Bed Bath & Beyond’s intellectual property this past June and subsequent rebranding under that banner in August further expanded its total home proposition by amplifying soft goods and housewares.

The look of the new site will likely mirror the legacy site, but it will be crafted in a way that differentiates it from the current Bed Bath & Beyond platform, according to company CEO Jonathan Johnson.

“I don’t’ think that modeling it as a furniture or a home furnishings site is the thing to do,” he told investors during this morning’s call to review Q3 financial results.

There will be no merchandise overlap between the new and the current Bed Bath & Beyond platform. Products will be offered at “true liquidation prices,” he added.

Johnson also hinted that in the longer run, Beyond Inc. may field additional pure play platforms. He offered no details but noted that the company is “opportunistically and patiently looking at other targets to grow our ‘Beyond’ vision.”

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