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WOBURN, Mass. – Adding its third new international licensee in the last couple of months, Spring Air International has inked a deal with Irish manufacturer Briody Bedding Limited to cover the Republic of Ireland and Northern Ireland.
Spring Air and Briody have a long relationship under which the Ireland-based company had exclusive rights in the country. The companies’ partnership has now evolved as part of Spring Air’s international licensing network.
“We are delighted to welcome back our Irish licensee Briody to our international network,” said Nick Bates, president of Spring Air International. “The history between our companies goes back a long time, and we have seen the company’s success grow over the years. We look forward to many more years of watching the company advance in its market.”
This marks the third new international licensee the company has added to its network recently. Last month, the company announced two partners in Southeast Asia: Sumber Dinamik in Malaysia and Vuanem in Vietnam.
Based in Ballinrink, Ireland, the second-generation, family-owned mattress and furniture company was founded in 1974 by Benny Briody and Brid Briody. Today, the company is managed by their four children. The company started with three employees making 30 mattresses a week and has since grown to 90 employees making 1,000 mattresses a week. Recently, Briody Bedding was recognized with the AIBF Enterprise of the Year Award from the All-Ireland Business Foundation.
“In Ireland, Briody is synonymous with sleep, the kind of deep, energizing sleep where you awaken refreshed and ready for the day,” said David Briody, a company director. “With the innovation behind the production of Spring Air’s mattresses, we recognize that Spring Air’s goals align with ours. At Briody, we are constantly producing new and innovative products by means of extensive research and development.
“My father originally brought the Spring Air brand to Ireland over 20 years ago, and it is important for us to carry that forward and introduce a greater range of Spring Air mattresses to the Irish market.”
