I want that: Williams-Sonoma brand updates registry for West Elm Baby, West Elm Kids

BROOKLYN, N.Y. — Global design company West Elm, a portfolio brand of Williams-Sonoma Inc., has launched a redesigned registry for the brand’s West Elm Baby and West Elm Kids collections.

The new registry offers free registry tools, inspiration, nursery design services executed by West Elm’s Design Crew and a completion discount for a limited time following the launch. Plus, the registry has improved its best-selling product recommendations tool.

The West Elm Baby and Kids Registry also offers customers the ability to add items from all Williams-Sonoma brands including Pottery Barn Kids to their registries.

In 2021, West Elm launched West Elm Baby and West Elm Kids collections with furnishings and textiles designed specifically for babies and children. The company has expanded its offerings to include furniture, bedding, bath, rugs, lighting, décor and gifts.

West Elm has also designed and developed collaborations for both the West Elm Baby and West Elm Kids collections with partners ranging from fashion designers such as Joseph Altuzarra to institutions such as National Geographic.

See also:

• West Elm launches new kids line, collaborating with luxury women’s fashion designer
• Designer brings perspective to 41 pieces for West Elm