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ST PETERSBURG, Fla. — La-Z-Boy has launched next-gen 3D product configuration and WebAR OnDemand technology as part of its investment in new shopping and brand experiences on its digital platform.
The upgraded product configurators and the addition of appless AR, powered by 3D Cloud by Marxent, provide an immersive brand experience that bridges online product research with the in-store experience.
WebAR On Demand offers more than 29 million possible configurations quickly and easily available to consumers. La-Z-Boy uses the technology to automate 3D content creation and deploy WebAR at scale.
“AR is table stakes for today’s furniture shopper. La-Z-Boy customers love it, so we set out to provide AR for every buyable option in our highly configurable catalog,” said Jill Brown Thomas, senior director of digital commerce at La-Z-Boy. “The 3D Cloud product experience platform and 3D Cloud Product Configurator make personalization at scale easy. Shoppers can configure their desired product from millions of possible combinations and preview them in AR without any catalog knowledge and without an app.”
In addition, La-Z-Boy’s in-house design program uses the 3D Cloud Room Planner to deliver customized floorplans with photorealistic 3D renderings to design clients.
“This program exemplifies the Century Vision strategic plan in action,” said Brown Thomas, adding, “Our data show that, when customers conduct online research, they arrive at the store better informed, resulting in a more satisfying buying experience and ultimate product satisfaction.”
